El marcaje semántico de los contenidos en la web es casi ya imprescindible, y más si hablamos de SEO Local, no sólo a través de HTML5 sino con el uso de Microdatos.
A este respecto Schema.org ha ampliado el abanico de etiquetas que podremos utilizar con varios subtipos orientados a los negocios locales y darán mayor sentido a nuestro contenido de cara a los búscadores. Los nuevos subtipos que Schema a añadido son estos:

• Negocios locales: branchOf (rama de…), currenciesAccepted (divisas aceptadas), openingHours (horario de apertura), paymentAccepted (tipos de pago aceptados), priceRange (rangos de precio)
• AnimalShelter
• AutomotiveBusiness
  • AutoBodyShop
  • AutoDealer
  • AutoPartsStore
  • AutoRental
  • AutoRepair
  • AutoWash
  • GasStation
  • MotorcycleDealer
  • MotorcycleRepair
• ChildCare
• DryCleaningOrLaundry
• EmergencyService
  • FireStation
  • Hospital: availableService, medicalSpecialty
  • PoliceStation
• EmploymentAgency
• EntertainmentBusiness
  • AdultEntertainment
  • AmusementPark
  • ArtGallery
  • Casino
  • ComedyClub
  • MovieTheater
  • NightClub
• FinancialService
  • AccountingService
  • AutomatedTeller
  • BankOrCreditUnion
  • InsuranceAgency
• FoodEstablishment: acceptsReservations, menu, servesCuisine
  • Bakery
  • BarOrPub
  • Brewery
  • CafeOrCoffeeShop
  • FastFoodRestaurant
  • IceCreamShop
  • Restaurant
  • Winery
• GovernmentOffice
  • PostOffice
• HealthAndBeautyBusiness
  • BeautySalon
  • DaySpa
  • HairSalon
  • HealthClub
  • NailSalon
  • TattooParlor
• HomeAndConstructionBusiness
  • Electrician
  • GeneralContractor
  • HVACBusiness
  • HousePainter
  • Locksmith
  • MovingCompany
  • Plumber
  • RoofingContractor
• InternetCafe
• Library
• LodgingBusiness
  • BedAndBreakfast
  • Hostel
  • Hotel
  • Motel
• MedicalOrganization
  • Dentist
  • DiagnosticLab: availableTest
  • Hospital^*
  • MedicalClinic: availableService, medicalSpecialty
  • Optician
  • Pharmacy
  • Physician: availableService, hospitalAffiliation, medicalSpecialty
  • VeterinaryCare
• ProfessionalService
  • AccountingService^*
  • Attorney
  • Dentist^*
  • Electrician^*
  • GeneralContractor^*
  • HousePainter^*
  • Locksmith^*
  • Notary
  • Plumber^*
  • RoofingContractor^*
• RadioStation
• RealEstateAgent
• RecyclingCenter
• SelfStorage
• ShoppingCenter
• SportsActivityLocation
  • BowlingAlley
  • ExerciseGym
  • GolfCourse
  • HealthClub^*
  • PublicSwimmingPool
  • SkiResort
  • SportsClub
  • StadiumOrArena
  • TennisComplex
• Store
  • AutoPartsStore^*
  • BikeStore
  • BookStore
  • ClothingStore
  • ComputerStore
  • ConvenienceStore
  • DepartmentStore
  • ElectronicsStore
  • Florist
  • FurnitureStore
  • GardenStore
  • GroceryStore
  • HardwareStore
  • HobbyShop
  • HomeGoodsStore
  • JewelryStore
  • LiquorStore
  • MensClothingStore
  • MobilePhoneStore
  • MovieRentalStore
  • MusicStore
  • OfficeEquipmentStore
  • OutletStore
  • PawnShop
  • PetStore
  • ShoeStore
  • SportingGoodsStore
  • TireShop
  • ToyStore
  • WholesaleStore
• TelevisionStation
• TouristInformationCenter
• TravelAgency

Aquí os dejó algunos ejemplos del uso de los Microdatos

Código en HTML

Restaurante Manolito
4 estrelas - basado en 149 opiniones
c/ Santa Lucía, 234
39005 Santander
942 00 00 01
www.restaurante-manolito.com

Horario:
Lunes-Sábado 11:00 - 14:30
Lunes-Jueves 17:00 - 21:30
Viernes-Sábado 17:00 - 22:00

Tipos de comida: Mediterranea, Pescados, Arroces
Precios: 20-60 €

Código con Microdatos
<div itemscope="" itemtype="http://schema.org/Restaurant">
<span itemprop="name">Restaurante Manolito</span>
<div itemprop="aggregateRating" itemscope="" itemtype="http://schema.org/AggregateRating"><span itemprop="ratingValue">4</span> estrellas - basado en <span itemprop="reviewCount">149</span> opiniones</div>
<div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">c/ Santa Lucía, 234</span>
<span itemprop="postalCode">39005</span> <span itemprop="addressLocality">Santander</span>, <span itemprop="addressRegion">Cantabria</span></div>
<span itemprop="telephone">942 00 00 01</span> 
<a itemprop="url" href="http://www.restaurante-manolito.com">www.restaurante-manolito.com</a> 
Horarios:
<meta itemprop="openingHours" content="Mo-Sa 11:00-14:30" />Lunes-Sábado 11:00 - 14:30
<meta itemprop="openingHours" content="Mo-Th 17:00-21:30" />Lunes-Jueves 17:00 - 21:30
<meta itemprop="openingHours" content="Fr-Sa 17:00-22:00" />Viernes-Sábado 17:00 - 22:00 
Tipo de comida: <span itemprop="servesCuisine"> Mediterranea </span> 
<span itemprop="servesCuisine"> Pescados </span> 
<span itemprop="servesCuisine"> Arroces </span> 
Precios: <span itemprop="priceRange">20-60</span>€
</div>